Intoduction of SEO

Complete Curriculum

1. Introduction to SEO

• SEO Definition
• Traditional vs Modern SEO
• Importance of SEO
• SEO Statistics
• What is a Search Engine?
• Search Engine: Users
• Search Engine: Market Share
• Search Engine Working: Crawling, Indexing, and Ranking
• Search Engine Working Illustration
• Organic vs Paid Search
• SEO Career Path
• SEO Certifications
• Key Takeaways

2. SEO Classification

• SEO Classification: Techniques
• On-Page SEO
• Off-Page SEO
• On-Page vs Off-Page SEO
• Technical SEO
• Local SEO
• SEO Classification: Ethical Practices
• White Hat SEO
• Black Hat SEO
• Grey Hat SEO
• White Hat SEO vs Black Hat SEO vs Grey Hat SEO
• Domain and Page Authority in SEO
• Significance
• Impacting Factors and Measurement
• Techniques to Build Domain and Page Authority
• Key Takeaways
• Let’s Discuss
• Let’s Test What We Have Learnt

3. Keyword Research

• Keyword Definition
• Significance of Keyword Research
• Keyword Selection Factors
• Keyword Classification
• Broad Keywords
• Long Tail Keywords
• Comparison
• Search Volume and Conversion Rate
• Strategy to Conduct Effective Keyword Research
• Keyword Density and its Relevance
• LSI Keywords and their Importance
• Dos and Don’ts of Keyword Research
• Hands-On Learning Activity: Keyword Research
• Key Takeaways
• Let’s Discuss
• Let’s Test What We Have Learnt

4. On-Page optimization in SEO

• Defining On-Page Optimization
• On-Page Ranking Factors
• On-Site SEO Fundamentals
•  Meta Tags
•  Title Tags
•  Meta Descriptions
•  Alt Tags
•  Header Tags
•  Sitemaps
•  Robots.txt
•  Domain Name
•  URLs
•  Canonicalization
•  Duplicate Content
•  RSS Feed Creation
•  Internal Link Building
• Breadcrumb Optimization
• On-Page SEO dos and don’ts
• Key Takeaways
• Let’s Discuss
• Let’s Test What We Have Learnt

5. Google Search Console for SEO

• What is Google Search Console (Formerly Webmasters) and it used for?
• Beginning to use the Google Search Console (Formerly Google Webmaster Tools)
• Checking search performance of your pages with the Google Search Console
• Performance Tab
• Performance Metrics
• Chart & Table
• By Property Vs By Page
• Performance Dimensions
• Dimensions and Filters
• Pages
• Search Type
• Additional Report Filtering Tab
• How to Analyze Performance Data
• User experience section of Google Search Console
•  Understand Page Experience in Google Search Results
•  Page Experience Signals
• Site Speed and Mobile Usability
• Mobile Usability Report
• About the Data
• Prioritize and Fix Issues
• Mobile-Friendly Test Tool
• Mobile-Usability Errors
• Site Crawling, Indexing, Accessibility
• About Crawling, Indexing, Accessibility and Why are they Important?
• Manage sitemaps using the Sitemaps report
• How to Submit a Sitemap in Google Search Console
• Duplicate Content
•  Ways of dealing with thin or bad content and what’s really duplicate
•  Finding pages to improve or delete by using the Google Search Console
•  Identifying and getting rid of bad pages: URL inspection tool
• Key Takeaways
• Let’s Discuss
• Let’s Test What We Have Learnt

6. Off-Page SEO

• Introduction to Off-Page SEO
• What is Off-Page SEO
• Significance
• Off-Page Optimization Techniques
• Authoritative Factors
• Links in Off-Page SEO
• Links Classification: Internal, External and Backlinks
• E-A-T Approach
• Characteristics of Quality Links
• Link Building in Off-Page SEO
• Link Building Principles
• Anchor Text
• Link Equity
• Follow vs No Follow
• Mistakes to avoid
• Useful Tools
• Disowning Toxic Backlinks
• Toxicity contributing Factors & Negative Impact
• Major Sources
• Removal Process
• Other Off-Page Strategies
• Brand Mentions and Citations
• Guest Blogging
• Social Networking
• Press Release Posting
• Social Bookmarking
• Classified Submissions
• Content Sharing
• Key Takeaways
• Let’s Discuss
• Let’s Test What We Have Learnt

7. SEO Strategies for Different Industries

SEO for Travel Industry

• Why is Travel SEO so important?
• Getting more leads from search engines
• It leads to increased brand awareness
• Wider Market Reach and Bringing Traffic that Converts
• Reasons Why SEO for the Travel Industry Differs from other Industries
• SEO Strategies
• Local SEO
• Homepage SEO
• SEO for Categories and TAG Pages (Destination Pages)
• SEO for Property Pages
•  User Reviews and Rich Snippets
• Technical SEO
• Social SEO
• Link Building
• Blogging and the importance of a travel blog
•  What can you post in your travel blog?
• Spy on your Competitors
• Travel SEO most important tips
• Travel SEO Common mistakes

8. SEO Audit

• Introduction to SEO Audit
• Benefits of SEO Audit
• SEO Audit Factors
• Backend Factors
• Frontend Factors
• SEO Audit Areas
• Technical SEO Audit
• On-Page SEO Audit
• Off-Page SEO Audit
• Technical SEO Audit Factors
• Sitemaps
• Robots.txt
• Site Errors
• URLs Errors
• Bloated CSS & JavaScript Files
• SSL Certificate
• Page Speed
• Mobile Optimization
• On-Page SEO Audit Factors
• Title Tags
• Meta Description Tags
• Heading (H1 to H6)
• Content Duplication
• Image Optimization
• Off-Page SEO Audit Factors
• Internal and External Links
• Backlinks
• Anchor Text
• Social Media Integration
• Checklist for SEO Audit
• Sample Report for SEO Audit

9. Google Analytics for SEO

• SEO Analytics and Associated Benefits
• Tools to Perform SEO Analytics
• Google Analytics Tool
• Major SEO Metrics
• Organic Traffic
• Page Speed
• Bounce Rate
• Tracking Search Queries
• Top Performing Landing Pages
• Industry Analysis
• Custom Notifications
• Annotations for Content Updates
• Custom Dashboards